Hello Bello Secures Future Growth with Sale to Hildred Capital Management

With new private equity ownership, Hello Bello will continue to deliver “Premium for All”

LOS ANGELES–(BUSINESS WIRE)–Hello Bello, a leading brand of premium, accessible baby and family care products, today announced that it has been acquired by Hildred Capital Management (“Hildred”), a healthcare-focused private equity firm that seeks opportunities to create value in middle-market companies.


“We are excited to be part of the Hildred family of companies,” said Erica Buxton, President of Hello Bello. “Hildred has a great deal of experience in this space and with their partnership, we are confident that we will continue to not only make great products but increase our efficiency and manufacturing capacity for our customers and retail partners. We will now be in a stronger financial position and benefit from operational expertise from both Hildred and similarly situated businesses in its portfolio.”

Hello Bello’s mission from inception has been “Premium for All,” ensuring all parents can choose the best options for their babies, no matter their budget. With the acquisition by Hildred, Hello Bello will continue to offer its award-winning premium products at affordable prices and with convenient accessibility, both in top retailers and online, throughout the United States. Hello Bello remains committed to quality, affordability, sustainability, inclusivity, and giving back.

Hildred will transition Hello Bello into its portfolio under the stewardship of Hyland’s Naturals, a Hildred portfolio company, and a leading pediatric consumer health company. With a trusted brand and rich history in the natural marketplace for over 100 years, Hyland’s Naturals offers complementary resources to accelerate Hello Bello’s growth.

Andrew Goldman, Co-Founder, Managing Partner of Hildred Capital, said, “The addition of Hello Bello to our portfolio along with Hyland’s Naturals creates one of the most significant independent pediatric platforms in the country. We look forward to making it easier than ever for parents to keep their families healthy through clean and natural product offerings.”

About Hello Bello

Hello Bello™ makes premium and high-quality baby products designed to be accessible for all families. From diapers and wipes to personal care, Hello Bello’s products are carefully crafted with babies, parents, and the planet in mind. For more information, please visit https://hellobello.com/ or follow @hellobello on Facebook, Instagram and X and @myhellobello on Pinterest.

About Hildred Capital Management

Hildred Capital Management is a healthcare-focused private equity firm that seeks opportunities to create value in middle-market companies. The Firm specializes in partnering with management teams to help them scale their platforms, generate earnings growth, promote strategic and operational improvements, generate business development, and drive multiple expansion. For more information, please visit www.hildredcapital.com and follow the Firm on LinkedIn.

About Hyland’s Naturals

Hyland’s Naturals is a leading consumer health company with more than a century of history making high quality products to help families live healthier and happier lives. With a trusted brand, Hyland’s Naturals proudly leads several consumer categories across children’s and adult’s health with over 80% of its sales from product lines that hold #1 or #2 market share in their categories. Hyland’s Naturals is headquartered in Los Angeles, CA. Follow Hyland’s Naturals on LinkedIn, Facebook, and Instagram or visit hylands.com to learn more.

Contacts

Media Contacts:

Mike Geller

Prosek Partners (on behalf of Hildred Capital)

[email protected]

Mary Borneman

Hyland’s Naturals

[email protected]