International Strategy Institute Founder and Chairman, Cheah Chyuan Yong, Appointed Advisor to the 15th Central Committee of The Federation of Chinese Associations Malaysia (HUAZONG)

KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–The Federation of Chinese Associations Malaysia (HUAZONG) proudly announces the appointment of Cheah Chyuan Yong as Advisor to its 15th Central Committee. Cheah Chyuan Yong, the Founder and Chairman of the International Strategy Institute, is renowned for his exceptional contributions to international strategy and global connections. This appointment reflects HUAZONG’s commitment to integrating experienced leadership for strategic vision and excellence.

The Federation of Chinese Associations Malaysia (Huazong), established in 1991, is an umbrella organization comprising 15 Chinese associations, including the Chinese Assembly Halls from each of Malaysia’s 13 states. Huazong plays a crucial role in representing the Chinese community in Malaysia, focusing on cultural, educational, economic, social, and livelihood issues. With over ten thousand registered Chinese associations under its wing, Huazong serves as the leading authority for these organizations and works towards fostering unity and addressing the community’s concerns.

Cheah’s new role as Advisor will be instrumental in guiding HUAZONG’S endeavours, leveraging his profound expertise in fostering international collaborations. His appointment aligns with the organization’s goals of enhancing leadership capabilities and strategic planning within the Malaysian Chinese community.

Expressing gratitude for this honour, Cheah Chyuan Yong commits to contributing positively to HUAZONG’s rich legacy and aims to collaborate closely with other esteemed committee members. His involvement will bring fresh perspectives and innovative approaches to the organization.

About the International Strategy Institute (ISI):

The International Strategy Institute (ISI) is a distinguished not-for-profit organization headquartered in Kuala Lumpur. ISI serves as a vital conduit, seamlessly connecting governments and businesses across Asia and beyond. Our ethos is rooted in core ethical business principles, championing equality, transparency, fair trade, and sustainable development. Beyond fostering international ties, ISI emerges as a hub for strategic studies, providing an unmatched platform for capital raising and investment initiatives in Asia.

For a more comprehensive insight into our endeavors, kindly visit


For media inquiries or further information, please contact: [email protected].